According to the policies adopted by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact information a domain is registered with must be valid and up to date at all times. At the same time, this info is openly visible on WHOIS lookup web sites and while this may be OK for organizations, it may not be very acceptable for individuals, because everyone can see their names and their personal street and email addresses, especially in an age when identity fraud isn’t that infrequent. This is the reason why domain registrars have come up with a service that conceals the details of their customers without altering them. The service is referred to as Whois Privacy Protection. In case it is activated, people will view the details of the registrar company, not the domain owner’s, if they perform a WHOIS search. The Whois Privacy Protection service is supported by all generic TLD extensions, but it’s still impossible to hide your info with some country-code extensions.